'Davina' likely to be axed
Published by Editor on Wednesday, April 05, 2006 at 12:49 pm.
The last episode of the series airs next week, but it's just been announced that it could be the last one ever.
The show debuted on BBC One eight weeks ago to an audience of 3.5m, but it's since lost over a million of those in the tough 8pm slot.
It's understood the BBC's decision not to commission another series of Davina was made before the Big Brother host revealed she was pregnant.
According to reports, however, a formal decision will only be made after the show ends its current run, although 'insiders' have 'confirmed' it wouldn't return.
The BBC has insisted that "no decision has been taken" and that "we have always said that no decision will be made until the show is off air".
A source told the Daily Mail newspaper: "The 8pm slot she's in is very, very tough. She's up against Coronation Street on ITV and Davina knew that from the outset."
"It's difficult to see how we could change the format and it won't be moved to another slot."
"To make matters worse, since it got off to such a bad start, celebrities aren't exactly clamouring to appear - like they do with Jonathan Ross or Parky. They don't want to be associated with failure."
"To her credit, Davina has settled in and improved as a host. She's pretty realistic about the show's fate but is glad that she gave it a go."
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